An identity that, at its heart, reinforces its mission to the community.
People's Community Clinic
For nearly 50 years the mission of People’s Community Clinic has been to “improve the health of medically under-served and uninsured Central Texans by providing high quality, affordable healthcare with dignity and respect.”
People’s began in 1970 as a free clinic in a church basement across from the UT campus, and has grown to provide care to thousands of patients. When the non-profit organization began raising funds for and build a new 59,000-square-foot clinic to accommodate its growing services, they engaged the Page/Dyal team to develop a new brand identity which would support their mission and help them tell their story.
Speaking from the heart.
In addition to developing the visual identity, we created a messaging device whereby the word “community” could be switched out with a message, in either English or Spanish. This device offers an almost endless array of opportunities for simple, direct, mission-enforcing messaging.
A new space for growing care and capacity.
Our design team designed a signage and wayfinding system, donor recognition pieces and specialty graphics for the new clinic, all of which help reinforce the organization’s brand, while enhancing the visitor and user’s experience.
We collaborated closely with Studio8, the project architect, during the design phase for the experiential graphics for the new clinic.
Brand Identity Design
Signage & Experiential Graphics