A legacy newspaper family is honored in a state-of-the-art university communications building.
Moody College and The Belo Center for New Media
The Belo Center for New Media was built in 2012 for the University of Texas at Austin’s Moody College of Communication.
Te Dyal team was engaged by project architect Lawrence Group to design environmental graphics, wayfinding and donor recognition elements for the five-story, 100,000-square-foot building.
The Belo Corporation, the building’s namesake, is a storied Texas institution that started as a newspaper company in 1842 and founded the state’s oldest newspaper.
Timeless design elements honor a journalism icon.
Our designs feature elements that pay tribute to the Belos and their legacy and impact on journalism, by employing classic newspaper vocabularies.
Building identification and donor pieces recall “hot metal” composition racks and type. The honorific installation recognizing third generation Belo Corporation leaders Joe M. Dealy, H. Ben Decher and James M. Moroney Jr. features a vintage photograph reproduced as a large newspaper-style metal plate photo.
Signage and Wayfinding
Donor Recognition Design
Experiential Graphic Design